Our Brand's Promise

NOURISH GENERATIONS AND MAKE LIFE BETTER FOR ALL

At Kopitiam, we make good food affordable for everyone.

We connect family and friends through joyful food experiences.

Started in 1988, Kopitiam strived to bring the True Singapore Taste to everyone in Singapore by making available favourite local dishes conveniently at affordable prices. In 2018, NTUC Enterprise acquired Kopitiam to further strengthen its value proposition ie. making familiar cooked food affordable in a clean environment.

In November 2019, the 4 Social Enterprises i.e. NTUC FairPrice, NTUC Foodfare, Kopitiam and Link, came together under the FairPrice Group. The Mission is to serve the people of Singapore in meeting their needs under the Everything Food Made Easy philosophy. Under the Group, Kopitiam & NTUC Foodfare were combined as a single Food Services business unit to better nourish generations through cooked food in our multi-format at food courts in malls, coffee shops, hawker centres and quick-service cafes and kiosks. We serve ~2 million customers with >100M meals a year across >100 outlets islandwide.

Started in 1988, Kopitiam strived to bring the True
Singapore Taste to everyone in Singapore by making available favourite local dishes conveniently at affordable prices. In 2018, NTUC Enterprise acquired Kopitiam to further strengthen its value proposition ie. making familiar cooked food affordable in a clean environment.

In November 2019, the 4 Social Enterprises i.e. NTUC FairPrice, NTUC Foodfare, Kopitiam and Link, came together under the FairPrice
Group. The Mission is to serve the people of Singapore in meeting their needs under the Everything Food Made Easy philosophy. Under the Group, Kopitiam & NTUC Foodfare were combined as a single Food Services business unit to better nourish generations through cooked food in our multi-format at food courts in malls, coffee shops, hawker centres and quick-service cafes and kiosks. We serve ~2 million customers with >100M meals a year across >100 outlets
islandwide.

In 2022, we will be reinforcing Kopitiam as the Masterbrand
for our B2C business and expanding our sub format brands such as Kopitiam Food Hall and Kopitiam Corner as well. Consumers will recognise a singular power brand that will signify the brand attributes of affordability, quality, healthy and local community.

Eat Well. Smile More. Be Happy.